so joining us to break it all down is lisa pacheco, senior editor at cnet. welcome, lisa and so right off the top. this is what people are really talking about the tick. ban. will it stick? we understand they have what 9 months to get the company sold. >live>yeah, absolutely about 9 months, although that could get extended. and i think it's difficult to know exactly what's going to happen here because tiktok has backed dance has said it does not want to sell tiktok so we are anticipating a lot of pushback here, and i think 1 of the big questions is also what happens if it doesn't sell if the app is removed from the app store. what happens to those who have already downloaded the app? well, the app still work. there are a lot of unanswered questions about how this supposed ban would actually take place. so i think you know, this is 1 of many developments. we're going to be seeing and this story over the next year, but it will be interesting to see how it plays out. >reed>a lot of creators actually make their living on tiktok. right now. it is a monster out th